MPB :: Malaysian Pepper Board :: Lembaga Lada Malaysia ::

Planning
Plans details and orderly for development and expansion of pepper industry as a whole
Coordinate and monitoring programmes in line with development objectives and strategies

Farmers Development
Encourage production specialty pepper and quality export pepper at farm level
Familiarize farmers with good agriculture practice (GAP) through courses and extension implemented
Introducing pepper processing technology including providing basic processing facilities like blower, spiral separator, thresher, etc.
Convey latest market information through brochure, courses, talks, educational visits and advisory services
Current efforts focus on development on supply base and market channel for specialty pepper and pepper products.

Trading
Provide alternative marketing opportunity for farmers
Supporting market development activities in market promotion by exploring new market segment as well as introducing new pepper products through direct export to consumer countries and new buyers and increasing pepper consumption locally

Marketing Promotion
Increase pepper consumption locally by encouraging various usage of pepper product through promotional effort at sales, advertisement and information distribution
Expanding Malaysian pepper market overseas by focusing on users in food industry and institutions through participation in trade visits, trading exhibition, advertising and promotion at the international level.

Quality Control
Quality controlling through grading system for all export pepper to convince buyers of pepper received
Fulfilling quality by observing market need through processing and sterilization

Product Development
Research on various uses of pepper including food and non-food uses to produce new products to increase pepper consumption
Developing specialty pepper and pepper products which has the potential in term of processing, packaging and distribution

Processing
processing pepper requested by user through dry-cleaning, sterilization and grinding process
Providing processing facilities for exporters
Enhance efficiency and effectiveness of processing facilities

Market Information
Collecting and up-dating statistic data and market information as well as distributing pepper industry news to all exporters, industry player and certain parties

Intermediaries Development
Developing intermediaries market like pepper traders at wholesaler, export and manufacturing suitable with current market and marketing technology development
Increase active Bumiputera and Farmers’ Organiztions participation in pepper plantation
Familiarize intermediaries with marketing options like Pepper Storage and Ownership Scheme and Physical Forward Market, etc
Determining overall market channel and provide services to all producing areas in the countries

Engineering
Examining and inventing facilities which can be used in improving pepper processing at farm level besides giving supporting services in managing MPB facilities and buildings
Developing intermediaries market like pepper traders at wholesaler, export and manufacturing suitable with current market and marketing technology development

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